John Wilcox
Founder of Phoenix Sports Institute, John Wilcox leads the program vision, culture, and training standards, shaping an environment built on performance, discipline, and long-term development.
The PSI team helps shape the culture, expectations, and student experience inside a full-day academy built around Performance With Purpose.
These are the people helping build the standards, structure, energy, and mentorship that students experience each day.
Founder of Phoenix Sports Institute, John Wilcox leads the program vision, culture, and training standards, shaping an environment built on performance, discipline, and long-term development.
Dontay Moch brings experience from the highest levels of competition along with an energy that immediately elevates the training environment. Known for his powerful ability to motivate and connect with athletes, he helps create a culture where confidence grows, standards stay high, and athletes learn to push beyond their perceived limits.
Known for his high-intensity training style, Coach Stacey challenges athletes to push past their comfort zones and discover what they’re truly capable of. His workouts demand focus, effort, and accountability while helping athletes reach new levels of performance.

Ashley Beeman helps lead student mentorship, life skills development, community partnerships, and marketing, creating opportunities that help students build confidence, leadership, and character.
Every adult in the PSI environment should reinforce the same message: train hard, learn consistently, lead well, and live with purpose.